![]() ![]() I was sorely disappointed that I did not find any such parallels in “Made to Stick”. The Amazon reviews of this book ascribe the authors’ inspiration to Malcolm Gladwell’s “The Tipping Point”, a book I enjoyed immensely with the journeys into the human psyche – memory, emotion, decision, and behavior. Reading is the best pastime for an active mind! If you like to see the other book reviews, check the index of In Print. ![]() The potential gain from a sticky idea is substantial if sufficient thought, creativity and preparation is put forth in advance into developing the ideas and making them unforgettable. However, the ideas in this book are also universal in application – an idea that is made to stick can change a person’s behavior long after first exposure, it can remind a customer of a solution presented to him months before, and it can make or break a sale or a business decision, and in a nutshell, it can have large impact. The title of Chip and Dan’s book “ Made to Stick” sounds suitable for Marketing 101, and there is indeed a lot of material that can be used toward educating an audience of marketing majors. And it is a struggle to get anyone’s attention – not to mention holding it long enough to share an idea. In a world where technology, work and media move at a maddening pace, no one wants to be left behind. What seeming intangibles do people with successful ideas grasp and implement better than rest of us? What makes one idea stick and another fade? ![]()
0 Comments
Leave a Reply. |